RIG
RIG stores are resource centres for adventure enthusiasts where they can come together as a community. I was tasked with creating a visual style and space graphics for the client. Project under I-AM Mumbai.
Service
Website, Space Graphics
Client
RIG Future Group
Year
2019-20
RIG belongs wholly to the explorers — explorers who are major nature and adventure enthusiasts. It caters to the needs of the adventure-hungry, from cargos, t-shirts, jackets, caps, trousers, etc.
The store design and layout was done with adaptability and constant change in mind. It reflects aspects of nature - warm, earthly, vivid, adventurous and explorative. The visual language is derived from contours, representative of gradual change.
Website Design
The website is also built on the same visual language of gradual change. The focus was on nature, capturing the moment and adventure.
In-store Graphics
The posters show models in action. Again, the visual language of contours plays a heavy role in how vibrancy and energy is highlighted.
Localisation & Community
RIG becomes a landmark with postal codes/latitutde-longitudes that are definite in location: a very relatable identifier to travellers!
